Web design has come a long way in just a few years. Gone are the days of blocky pages of text that took forever to load. Today’s websites are much more interactive and visually appealing. Many sites have turned to adding interactivity to their pages in order to help them stand out from the masses. In this article, we will discuss how far web design has come and some of the interactive elements you can add to your website to make it stand out.

The Importance of Interactivity

Interactivity is becoming increasingly important in web design. It is no longer enough to simply have a website with static content. Visitors want to be engaged and entertained. They want to be able to interact with the website and have an immersive experience. This is where interactivity comes in.

Interactivity can help visitors find and process information more quickly, a must in today’s culture. It can also help keep visitors on the website longer, which can lead to more engagement and conversions. Some examples of interactive elements that can be added to a website include search boxes, digital publications, forums, email updates, news feeds, and blogs.

Search Boxes

One of the simplest additions to your website is a search box. This is especially important if your site has many articles or just a lot of content in general. This will allow visitors to search for specific terms they are looking for so that they can find them more quickly. There are many pre-written codes out there that you can easily customize to search your site. It is something that is small but can add a lot of usability to your site.

Digital Publications

If your business offers any sort of publication, consider offering a digital version as well. Even if it is a simple eBook generated from the same content, it will give you an advantage over competitors. Many consumers see digital as more eco-friendly, more convenient, and keeps them from having to wait for the item to be shipped. Since there are fewer costs involved, be sure to pass along these savings to your digital customers.

Forums

Give your customers a forum where they can interact with both your staff and each other. This allows them a simple way to get in touch with you, and other customers may even help them solve their issue for you. This will help build a sense of community that is centered around your business.

Email Updates

Offer to send out email updates whenever a new product or promotion is run. You need to keep this simple, just a name and email is plenty of information to build your list. Offering these subscriptions through social media can get you exposure on those sites as well. Just don’t get too personal with your questions, or allow people to answer only as much as they are comfortable with.

News Feeds and Blogs

You can also use news feeds and blogs to stay in touch with your customers. You can use this as an opportunity to roll out new products and promos, as well as showing your customers your industry knowledge. You may even get more business if you offer a simple how-to article about the product. Make sure to allow visitors to subscribe and add frequent updates to maximize the impact of your blog.

Conclusion

In conclusion, web design has come a long way in just a few years. The standards for what makes a great website are increasing. Since there are so many options out there, you need to make sure your site delivers more than the competition. Using interactive elements such as search boxes, digital publications, forums, email updates, news feeds, and blogs shows you understand the needs of your customers in this super-social world. Adding just one or two of these ideas to your site will help it feel fresh and relevant.