Target Audience, Niche, Platform, Keywords and Tools

When trying to come up with your niche the first step in creating a website is often to determine who your target audience is. You should ask yourself questions like: What age group is my audience? What gender are they? What are their interests? Once you have a clear understanding of your target audience, you can start to design your website.

If you’re creating an e-commerce site, you’ll need a layout that is easy to use and encourages visitors to make purchases.  The woocomerce which is a WordPress plugin, there is shopify which is easy but more expensive, and there is about a million other options.  You should really talk to as many friends and professionals as possible before choosing a web host and a platform.  I happen to love Hostinger.  Regardless of the type of site you’re creating, your layout should be user-friendly and intuitive.  I prefer layouts with minimal pictures and graphics.  Text loads quick, but high resolution images not so much.

Keywords are another important aspect of web design. Keywords are the words and phrases that people use to search for information online. By using relevant keywords in your content, you can help your website appear higher in search engine results. Researching keywords related to your business or topic can help you create content that is optimized for search engines.  You want to be careful how to incorporate the keywords and try to do it as naturally as possible.  You want humans to enjoy reading your website.  The bots are very smart and will pick up your keywords just fine.  Don’t try to compete with common words, find a niche and carve out your own new original and creative section of the world wide web.

If you’re not familiar with coding, there are plenty of web design tools available that can make the process of creating a website easier. Many web design tools use drag-and-drop functionality, which means you don’t need to know how to code to create a website. Some popular web design tools include WordPress, Wix, and Squarespace.  These are great if you don’t know anything about html and CSS.  However, most professionals prefer to have at least some control over the code so you can perfect position and styles down to the pixel.

When designing your website, it’s important to keep the user in mind. You want your site to be easy to navigate and visually appealing. Use colors and images that are consistent with your brand or topic, and avoid cluttering your site with too much information or too many images. I prefer to think a lot about accessibility. Make sure your site is accessible to all users, including those with disabilities. This means using alt tags for images, providing captions for videos, and making sure your site is easy to navigate using a keyboard.  Using audio and visual cues for deaf and blind people should be a consideration.

Finally, it’s important to keep your website up to date. This means regularly adding new content and updating existing content. This will not only keep your visitors engaged, but it will also help your site appear higher in search engine results.  This is more difficult and nerve racking the more you rely on complicated applications like WordPress.  I prefer to keep things simple and deal with text files that are cached for super quick load times.

In conclusion, creating a website can seem overwhelming at first, but with some basic knowledge and creativity, you can create a website that is both visually appealing and functional. Keep your target audience in mind, use relevant keywords, and make your site accessible to all users. With these tips in mind, you’ll be well on your way to creating a successful website.

Leave a Reply

Your email address will not be published. Required fields are marked *